Gainsborough is latest location for expanding East Midlands business

A picture of Eden Tyres in Gainsborough

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Eden Tyres & Servicing has opened its newest branch in Gainsborough, bringing the total to 21 across the East Midlands.

The family-run company opened its first garage in 1981 and continues to expand its business, offering everything from tyres and wheel alignment to MOT testing, car servicing and repairs.

It’s first branch, which opened in Normanton, Derbyshire, employed five people, today some 200 individuals work in the company’s retail and wholesale departments.

The company had been searching for a suitable location for brand-new premises, and spotted the ideal site when land became available in Gainsborough.

Eden’s retail director, Jim Nicholls said: “We chose to open a garage in Gainsborough as the site and location were perfect.

“We like to open new garages as this ensures the facilities, workshops and parking really work for our customers and staff, so when the building land next to Morrisons on Heapham Road South became available, we knew this was a great opportunity for us to build a  brand-new branch.”

The company said the Gainsborough site’s size and shape was also ideal in allowing them to create these brand-new premises, providing the room for customer-friendly amenities such as parking and situated in an easily accessible location.

Gainsborough branch manager Barry Campion, who has worked in the automotive industry for over 38 years, said: “We’ve been really excited about opening up here in Gainsborough. The garage here is in a super location and our workshops have been kitted out with the most up to date technology available. I’m confident the new garage will be a real asset to the local community.”

The company said its research ahead of moving to Gainsborough pointed to a demand for this type of service, and a targeted advertising campaign on social media and customer recommendations through word of mouth, have allowed them to build up a customer base relatively quickly.

You can find out more about Eden Tyres and Servicing on their website here.